SGI 30 years of experience we have learn retailers today need every competitive advantage available. In-store WiFi providing customer analytics, location based services, and social WiFi marketing are the keys to engaging customers while they're in your store and ready to convert.
Benefits Wi-Fi:
- Capture Demographics & Target Customers
- Convert Browsers into Buyers
- Detect In-Store positions
- Create a Multi-Channel Brand Experience
- Send targeted promotions
- Enhance Location-Based Offerings
- Assist Shoppers with Navigation
- Improve Inventory Management
- Enhance Customer Relationship Management (CRM)
- Detect footfall and trends
SGI arms retailers with powerful new capabilities to better understand customers' behavior. Retailers want to gather the same data that online retailers gather, at their brick-and-mortar shops. In-shop analytics enables brick-and-mortar shops to gather the same in-sights, including; window conversion rates, average engaged customer time, repeat visits
Benefits of Engagement of Customers
- Increase loyalty of existing customers, reduce cost of acquiring new customers, and extend the relationship with current customers
- Provide a more attractive relationship with new customers by providing them with a personalized experience not available through competitors
- Increase point-of-sale opportunities by providing key information at critical decision points in the purchase process
- Reduce potential for show rooming by co-opting perceived online pricing advantage while the customer is within a location
- Increase customer satisfaction by helping them make a decision more aligned with their needs
- SGI understand how customers an actually behave while instore, Wi-Fi location services helps maximization and use of any floor plan. With this improved insight, by Analytics
- Determine the most trafficked location to position or price products or services
- Adjust venue layout to optimize traffic flow in periods of high use
- Adjust venue layout to place goods or services along most used pathways
- Staff service locations to accommodate customer flows and time of day
- Evaluate impact of floor plan adjustments